Brand Architecture (products)
Our products are the entry point for the activities we have on offer. Each product has it's own set of selling propositions and while many will have a similar audience, we treat them as separate entities. We treat each product as primary.
Principles
It's important to have a clear distinction between what is a lockup and what is information or copy. When referring to a product name within a block of copy, keep the text weight consistent with the copy style. Do not use the lockup (which changes text weight) in headlines or body copy.
The lockup is reserved for secondary messaging, such as a location.
OUTDOOR Lockup
This is some large text talking about the Outdoor Jetboat experience.
This is some large text talking about the Outdoor Jetboat experience.
Primary branding
As primary branding, product names can be used alongside the logo by themselves. For example:
