ODS - Introduction

Global reach, local knowledge

Switzerland's #1 adventure activity provider.

Our mission is to bring the outdoors to as many people as possible. We're a highly experienced team of diverse individuals who bring the spirit of outdoor activities to each and every willing adventurer.

For us, it's about giving people from all walks of life the opportunity to experience typically unique activities in a professional, safe and fun environment. We inspire people to overcome their fears and provide unforgettable experiences.

It's how you feel!

The Outdoor brand is more than a logo. It's how you feel when you think of "Outdoor". Our brand is the sum of everything we do - from guiding someone to the top of Eiger, to sending an invoice. By consistently presenting the Outdoor brand and its products, we facilitate recognition of and loyalty to our brand in the marketplace. The higher the recognition and respect, the more likely that customers will choose our products and services.

Brand pillars

Our brand pillars describe who we are. They express our beliefs and inspire our behaviors. They help shape the products and the marketing materials that we all create within the new ODS.

Our brand pillars are:

Fun

We strive to create experiences which are enjoyable, people come to us to have a good time and our humor makes them feel comfortable in our world.

Inspiring

We are humble yet confident in what we do, and where we play. While we are never pretentious or boastful we are not afraid to share our story.

Reliable

We do what we say we're going to do and we don't pretend to be anything we're not.